Turn footfall into commercial intelligence.
Your people counters tell you how many customers entered. FlowCortex connects that traffic with sales, staffing and operational context to explain what actually drives performance.
Retail traffic, sales and staffing in one operational model.
Two stores can see the same traffic and very different results.
Footfall tells you how many people came in. It does not tell you why one store converts them into sales and another does not. FlowCortex adds the missing context: staffing, layout, promotions and store-level history.
Store A
1,284
visitors
18.4%
conversion
Store B
1,106
visitors
13.1%
conversion
See which stores are systematically outperforming — and why.
Compare comparable stores on visitors, conversion, revenue per visitor and unrealised opportunity.
| Store | Visitors | Conversion | Revenue / visitor | Opportunity |
|---|---|---|---|---|
| Lisbon 01 | 1,284 | 18.4% | €12.80 | €2,400 |
| Lisbon 02 | 1,106 | 13.1% | €9.40 | €4,800 |
| Porto 01 | 987 | 21.2% | €14.10 | €1,100 |
Illustrative demo data
Know when traffic and conversion move in opposite directions.
FlowCortex flags the hours where strong traffic is not converting, and narrows down the likely operational cause.
Store 14 — Saturday pattern
Traffic
+18%
Conversion
-11%
Window
16:00–18:00
Traffic is 18% above comparable Saturdays, but conversion is 11% lower. The decline is concentrated between 16:00 and 18:00, when staffing is below the historical optimum.
Review afternoon staffing allocation for Store 14.
Match staffing to actual customer demand, not fixed schedules.
Overlay predicted demand against the staffing roster to spot mismatches before they cost sales.
Did a campaign generate customers, or merely traffic?
FlowCortex attributes traffic uplift to specific campaigns and checks it against actual sales conversion.
Spring campaign — attribution
Traffic uplift
+21%
Sales uplift
+3%
Stores affected
12
The campaign is driving visits but not a proportional lift in conversion — the opportunity is in-store, not in reach.
Pair the campaign with staffing and merchandising checks in affected stores.
Follow the path from entrance to checkout.
Understand which zones draw attention, where dwell time is highest, and where customers are lost before they buy.
Entrance
1,284
Visitors today
Apparel
812 · 4.1 min
Visits · avg. dwell
Footwear
540 · 3.4 min
Visits · avg. dwell
Checkout
236
Transactions
Exit
1,284
Visitors today
Already counting footfall? Keep it.
FlowCortex connects to the people-counting systems you already have installed. There is no requirement to replace hardware to benefit from richer analytics — add new privacy-preserving 3D sensing only where extra detail is genuinely needed.
Ready to see this against your own stores?
Start with a scoped pilot using data you already have.
Discuss a Retail Pilot